Glossar

A

Attributionsmodell Audience Targeting

C

Conversion-Tracking CPA (Cost-Per-Acquisition) CPC (Cost-Per-Click)

D

Dayparting

G

Gebotsanpassungen (Bid Adjustments) Google Ads Google Ads Kampagnentypen Google Ads vs. Microsoft Ads Google Display Network (GDN) Google Shopping Ads

K

Keywords (Suchbegriff)

P

Performance Max PPC PPC vs. Performance Marketing

Q

Qualitätsfaktor bei Google Ads

R

Retargeting ROAS (Return on Ad Spend)

S

SEA (Search Engine Advertising) Smart Bidding Smart Bidding vs. Manuelles Bidding Smart Campaigns vs. Standard-Kampagnen Suchmaschinen Suchnetzwerk-Anzeigen (Search Ads)

T

Targeting

V

View-Through Conversion Definition

Y

YouTube Ad